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The HISTORY of MARVEL - Part 4

This is the fourth part of the blog series "The HISTORY of MARVEL". If you haven't read the first three parts, you can read it here, 
TheHistory of Marvel - Part 3

Every story has a dark time when all seems lost and for Marvel, it was the year 1995. After the comic book bubble burst, revenues from both comics and trading cards collapsed. Marvel's shares that were in 1993 worth about $33 were now worth less than $3. The then CEO Scott Sassa said that it was like everything that could go wrong did go wrong.

In these difficult times, Marvel decided to set up Marvel studios and make live-action films. This idea did not go well with all the board of directors as it was a huge risk. In people's perception, Marvel comics quality had vastly reduced. The shares of the company were trading at an all-time low. During such time, taking high budget projects like setting up a studio and making live action films was just the risk many didn't want to take. Also, many argued that superhero live action films can't be commercially hit. The boardroom battle went on for almost three years.  Ultimately the decision made was of a kind that no company would wish for itself but for Marvel, there seemed to be no other option.  

Marvel Fox dealTo come out of bankruptcy, Marvel sold Sony Pictures the film rights for Spider-Man resulting in a hugely successful trilogy and also sold rights for X-Men to FOX who made a blockbuster trilogy. These two deals proved to be a blessing in disguise for Marvel. Even though Marvel did not enjoy a monetary gain, it did give Marvel idea about how live action films can be a huge success if done right. Marvel enjoyed the increased attention from a wider variety of audiences and saw its popularity rise. Marvel slowly started to get on its foot. 

In 2003, David Maisel suggested that they create films under their own banner and create a shared universe. In 2005, Marvel struck a deal with Merrill Lynch. As Thor and Captain America collateral, Merrill Lynch gave a loan of $525 mn to Marvel. In 2007, Kevin Feige was named the head of Marvel studios and the foundation of Marvel Cinematic Universe was laid. In the next part, I'd talk about the Marvel Cinematic Universe. Subscribe to get all the updates.







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